‘Clown Motel: 3 Ways To Hell’ Premieres in Beverly Hills, Drawing Celebrity Crowds and Horror Enthusiasts

In a night that blended spine-chilling terror with Tinseltown glamour, the horror movie Clown Motel: 3 Ways To Hell made its electrifying debut at the Beverly Hills Film Festival on October 25, 2025. The film premiere, held at the opulent Egyptian Theatre, turned the upscale neighborhood into a hotspot for red-carpet frenzy, as A-list celebrities and die-hard horror fans alike gathered to witness what promises to be the next big scare in cinema. With its roots in the infamous haunted Clown Motel of Tonopah, Nevada, this latest installment in the chilling franchise has already sparked viral buzz, boasting over 5 million trailer views on YouTube in the weeks leading up to the event.

The premiere wasn’t just a showcase for the film’s ghoulish visuals and heart-pounding plot; it was a celebration of horror’s enduring appeal in Hollywood. Attendees braved a sea of paparazzi flashes and eerie clown-themed installations outside the theater, setting the tone for an evening where fiction and fear collided. As the credits rolled on the screening, whispers of Oscar-worthy practical effects and groundbreaking storytelling echoed through the crowd, signaling that Clown Motel: 3 Ways To Hell could redefine the slasher subgenre.

Red Carpet Spectacle: Celebrities Embrace the Clown Chaos

The film premiere in Beverly Hills kicked off with a red carpet that was anything but ordinary. Transformed into a nightmarish carnival midway, the pathway featured oversized clown statues leering from the shadows and fog machines pumping out an otherworldly mist. Celebrities arrived in droves, each outfit a bold statement blending high fashion with horror homage. Leading the pack was horror veteran Jamie Lee Curtis, who stunned in a blood-red gown adorned with subtle clown collar accents, paying tribute to her iconic role in Halloween.

“This film captures the raw terror of the unknown in a way that’s both nostalgic and terrifyingly fresh,” Curtis told reporters, her enthusiasm palpable amid the flashing cameras. Joining her was rising star Zendaya, who opted for a sleek black ensemble with face paint mimicking a harlequin’s tears, drawing cheers from fans lining the barricades. The celebrity turnout was impressive, with over 200 high-profile guests confirmed, including directors like Jordan Peele and actors such as Bill Skarsgård, known for his chilling Pennywise in It.

Inside the velvet ropes, interactions buzzed with excitement. Skarsgård, fresh off his latest indie project, posed for photos with the film’s director, Aria Voss, a newcomer whose vision for Clown Motel: 3 Ways To Hell has been hailed as visionary. Voss, in a custom suit embroidered with motel neon signs, shared insights on the production: “We shot on location at the real Clown Motel, infusing every frame with authentic dread. The celebrities here tonight get it—they know horror unites us all.” The event’s social media exploded, with #ClownMotelPremiere trending worldwide, amassing 1.2 million mentions by midnight.

Beyond the stars, the red carpet highlighted emerging talents from the film. Lead actress Lila Thorne, portraying the motel’s cursed night manager, arrived in a vintage-inspired dress evoking 1950s roadside Americana, twisted with horror elements. Her co-star, Marcus Hale, who plays a tormented traveler, recounted the grueling shoots: “The Nevada desert nights were brutal, but they amplified the fear. Beverly Hills feels like a dream after that.” These personal anecdotes added depth to the glamour, reminding attendees that behind the celebrity shine lay a horror movie forged in real isolation and peril.

Unveiling the Terror: Plot Twists and Production Secrets of Clown Motel

At the heart of the Beverly Hills film premiere was Clown Motel: 3 Ways To Hell, the third chapter in a franchise inspired by the legendary Clown Motel in Tonopah, Nevada—a real-life roadside stop turned haunted landmark since 1980. The property, with its 2,000 clown figurines and adjacent cemetery, has long fueled ghost stories and urban legends, making it a perfect muse for horror. This installment escalates the stakes, following a group of strangers trapped in the motel during a supernatural storm, where three distinct “ways to hell” unfold through parallel nightmares.

Director Aria Voss drew from extensive research, consulting paranormal experts and even hosting a séance on set to authenticity. “The Clown Motel isn’t just a backdrop; it’s a character,” Voss explained during a post-screening Q&A. The film clocks in at 112 minutes, blending practical effects—like animatronic clowns that reportedly malfunctioned during filming, adding unintended scares—with CGI for otherworldly dimensions. Budgeted at $25 million, it’s backed by indie powerhouse Silver Scream Studios, which reported a 40% increase in horror investments this year amid streaming demand.

Production secrets spilled freely at the premiere. Cinematographer Elena Ruiz revealed how they used the motel’s dim, flickering lights to create tension: “Every bulb was original, wired from the 1940s. It gave us that gritty, inescapable vibe.” Challenges abounded, including a sandstorm that halted shoots for three days and actor injuries from intense stunt sequences. Yet, these hurdles paid off; early test screenings scored 92% on Rotten Tomatoes from critics praising its psychological depth.

The horror movie’s narrative innovates on clown tropes, avoiding jump scares for layered dread. Thorne’s character grapples with guilt-fueled visions, while Hale’s arc explores redemption amid demonic games. Without spoiling, the “three ways” refer to moral choices leading to infernal paths, a concept Voss credits to classic literature like Dante’s Inferno. Fans at the Beverly Hills event raved about the twists, with one attendee noting, “It’s like The Shining meets American Horror Story, but with clowns that linger in your nightmares.”

Star Power Ignites Buzz: Celebrity Endorsements Fuel Hype

Celebrity involvement elevated the Clown Motel: 3 Ways To Hell film premiere from standard event to cultural phenomenon. Jordan Peele, whose Get Out redefined social horror, was spotted in deep conversation with Voss, later tweeting: “Clown Motel takes the familiar fear of clowns and twists it into something profoundly unsettling. Can’t wait for the world to see this.” His endorsement, viewed 500,000 times in hours, amplified the horror movie’s reach, especially among diverse audiences seeking nuanced scares.

Other celebrities chimed in with quotable moments. Curtis, a staple at horror premieres, hosted a impromptu panel, discussing genre evolution: “From my Scream Queen days to now, films like this keep the spirit alive. The Clown Motel legend is ripe for this treatment.” Zendaya, balancing her blockbuster schedule, shared on Instagram: “Beverly Hills nights like this remind me why I love horror—it’s raw emotion on screen.” Her post, featuring a selfie with Thorne, garnered 2.3 million likes, boosting ticket pre-sales by 15% overnight.

Skarsgård’s presence added meta layers, given his clown history. “Playing another painted fiend? It’s cathartic,” he joked to E! News, hinting at cameos that thrilled insiders. The celebrity contingent also included musicians like Billie Eilish, who DJed a pre-party with eerie remixes, and athletes such as NBA star LeBron James, attending to support his production company’s horror ventures. This cross-industry appeal underscores horror’s broad draw, with data from Box Office Mojo showing the genre’s 2025 global earnings projected at $2.5 billion.

Behind the scenes, celebrity influence shaped the film. Peele served as an executive producer, infusing social commentary on isolation in the digital age. “The motel represents our trapped modern lives,” he elaborated. Such star power not only packed the Beverly Hills venue but positioned Clown Motel for awards season, with whispers of Saturn Award nods already circulating.

Fan Frenzy and Industry Impact: Horror Community Rallies in Beverly Hills

The Clown Motel: 3 Ways To Hell premiere galvanized horror fans, turning Beverly Hills streets into a fan fest. Over 1,500 enthusiasts queued for hours, many in full clown cosplay, chanting slogans from the trailer. Convention organizer Mia Reyes, from HorrorCon LA, described the vibe: “This film premiere feels like Comic-Con for scares. The energy is electric—fans are dissecting every frame already.” Social media metrics back this: TikTok challenges mimicking motel hauntings hit 10 million views, while Reddit’s r/horror subreddit exploded with 50,000 new posts.

Industry insiders at the event highlighted broader implications. Variety’s critic Lena Hart wrote, “In a post-pandemic world, Clown Motel taps into collective anxieties, much like Hereditary did in 2018.” Studios are watching closely; Paramount and Blumhouse reps mingled, eyeing distribution deals. The film’s timely release aligns with Halloween, with wide rollout set for November 1, 2025, across 3,200 U.S. screens.

Fan panels post-premiere delved into the Clown Motel’s lore. Established by owner Bob Percival in the 1980s as a clown enthusiast’s dream, the motel gained infamy after a 1990s ghost sighting surge, drawing paranormal TV crews. Voss’s team visited multiple times, capturing EVPs (electronic voice phenomena) that made it into the soundtrack. Fans shared personal stories: one attendee claimed a clown doll followed her home after a stay, blurring lines between myth and movie.

Merchandise flew off stands—clown masks, signed posters—raising $50,000 for the event’s charity arm, supporting Nevada historical preservation. This community engagement cements Clown Motel: 3 Ways To Hell as more than a horror movie; it’s a cultural touchstone.

Looking Ahead: Global Rollout and Franchise Future

As the Beverly Hills film premiere lights fade, anticipation builds for Clown Motel: 3 Ways To Hell‘s worldwide impact. International premieres are slated for London and Tokyo in November, with subtitles in 15 languages to capture global horror markets. Streaming rights negotiations with Netflix and Hulu are underway, potentially adding millions to its $25 million budget recovery.

Director Voss teases expansions: “If fans embrace this, we’re eyeing sequels exploring the motel’s pre-history.” Cast commitments from Thorne and Hale suggest a franchise in motion, with spin-offs possible. Analysts predict a $100 million opening weekend, rivaling 2024’s Smile 2. Celebrity buzz continues, with Curtis hinting at a cameo in future entries.

For horror aficionados, this premiere marks a renaissance. With rising female directors like Voss leading, the genre evolves, promising diverse voices. As clowns reclaim screens in Beverly Hills fashion, one thing’s clear: the road to hell is paved with captivating cinema, and Clown Motel is just getting started.