PGA Tour Returns to Austin: Good Good Golf Secures Title Sponsorship for FedEx Cup Fall Event

In a move that’s sending ripples through the golf world, the PGA Tour is making a highly anticipated comeback to Austin, Texas, in 2025, with the popular YouTube sensation Good Good Golf stepping up as the title sponsor for a pivotal FedEx Cup Fall event. This partnership not only revives the city’s storied golf heritage but also bridges the gap between traditional professional golf and the digital era’s rising stars, promising an event that’s as entertaining as it is competitive.

Austin, long celebrated for its vibrant culture and burgeoning sports scene, hasn’t hosted a PGA Tour event since the WGC-Dell Technologies Match Play in 2019, leaving local fans hungry for top-tier action. The announcement, made during a press conference at the Austin Convention Center, highlights the tour’s commitment to expanding its footprint in dynamic markets like Austin, where golf’s popularity is surging among millennials and Gen Z audiences. With Good Good Golf‘s massive online following—boasting over 1.5 million YouTube subscribers—the event is poised to attract a new wave of spectators, blending high-stakes play with relatable, fun-loving content.

“We’re thrilled to bring the PGA Tour back to Austin, and partnering with Good Good Golf is a game-changer,” said PGA Tour Commissioner Jay Monahan. “This sponsorship embodies the future of golf: accessible, engaging, and full of personality.” The event, tentatively named the Good Good Golf FedEx Cup Fall Classic, will feature 70 of the world’s top players vying for crucial FedEx Cup points, with a purse exceeding $9 million, underscoring its importance in the season’s playoff push.

Good Good Golf’s Rise: YouTube Phenomenon Meets Professional Golf

The story of Good Good Golf is one of organic growth and infectious enthusiasm. Founded in 2018 by a group of young golfers including Grant Horvat, Micah Morris, and Cameron Champ (who has PGA Tour ties), the collective has transformed from casual content creators into a multimedia empire. Their videos, showcasing everything from trick shots to honest course vlogs, have amassed billions of views, appealing to a demographic that traditional golf struggles to reach.

What sets Good Good Golf apart is their authentic approach—no scripted drama, just genuine camaraderie on the fairways. In 2023 alone, their channel grew by 40%, according to YouTube analytics, driven by collaborations with pros like Bryson DeChambeau and viral challenges that rack up millions of shares. This sponsorship marks their boldest foray into live events, building on previous ventures like the Good Good Invitational, a charity tournament that raised over $500,000 for youth golf programs.

“Sponsoring a PGA Tour event in Austin feels like coming full circle,” said Micah Morris, a co-founder of Good Good Golf. “We’ve always dreamed of blending our fun with the pros’ precision. This is about making golf for everyone—whether you’re a scratch golfer or just starting out.” The group’s Texas roots, with several members hailing from the Lone Star State, add a personal touch, ensuring the event resonates deeply with local pride.

From a business perspective, this deal is a strategic masterstroke. Good Good Golf has secured naming rights, on-course activations, and digital integration, including live-stream highlights on their platforms. Experts estimate the sponsorship could expose the brand to an additional 10 million impressions, leveraging the PGA Tour‘s global broadcast reach on networks like NBC and Golf Channel.

Austin’s Golf Renaissance: Why the City is Primed for PGA Tour Glory

Austin‘s evolution into a golf hotspot is no accident. With its mild climate, scenic hill country courses, and tech-driven economy—home to giants like Dell and Tesla—the city has seen golf participation skyrocket. According to the National Golf Foundation, Texas ranks third in the U.S. for golf rounds played, with Austin contributing a 15% increase in local memberships since 2020.

Iconic venues like the Austin Country Club and Barton Creek Resort have hosted amateur and collegiate events, but the PGA Tour‘s return elevates the stakes. The selected course, yet to be officially announced but rumored to be the esteemed Butler Pitch & Putt redesigned for pro specs, offers a challenging layout with undulating greens and strategic bunkers that will test the field’s elite.

Local leaders are buzzing about the economic boost. “This event will inject millions into our hospitality sector,” noted Austin Mayor Kirk Watson. Projections from the Austin Sports & Social Club forecast over 50,000 attendees across four days, generating $20 million in direct spending on hotels, dining, and merchandise. It’s a boon for Austin‘s reputation as a sports destination, complementing events like the Formula 1 Grand Prix and SXSW.

Moreover, the partnership aligns with Austin‘s innovative spirit. Good Good Golf‘s tech-savvy approach—think AR overlays for fan apps and social media contests—will modernize the spectator experience, drawing in families and young professionals who might otherwise skip traditional tournaments.

FedEx Cup Fall Stakes: How the Event Shapes PGA Tour Playoffs

The FedEx Cup Fall series is the PGA Tour‘s gateway to the playoffs, where players battle for starting strokes in the Tour Championship and lock in 2025 status. This Austin stop, slotted for late September 2025, comes at a critical juncture, just after the Ryder Cup and before the crescendo in Las Vegas.

With 70 players competing in a 72-hole stroke-play format, the winner could earn up to 700 FedEx Cup points—enough to vault them into contention. Historical data shows Fall events often produce surprise winners; in 2023, the similar Shriners Children’s Open in Las Vegas saw Tom Kim triumph, boosting his ranking by 20 spots.

Anticipated stars include Scottie Scheffler, the Texas native and world No. 1, whose Austin roots could make for a hometown hero narrative. “Playing in Austin with Good Good Golf sponsoring? It’s going to be electric,” Scheffler said in a recent interview. Other contenders like Xander Schauffele and Rory McIlroy are expected, adding star power that could shatter attendance records.

Behind the scenes, the PGA Tour is enhancing inclusivity. Initiatives include free clinics led by Good Good Golf members for underprivileged youth, partnering with the First Tee program to inspire the next generation. Statistics from the Tour indicate that such events have increased female participation by 25% in host cities over the past five years.

Looking Ahead: Innovation and Growth in Golf’s Evolving Landscape

As the PGA Tour and Good Good Golf gear up for this landmark event, the implications extend far beyond Austin. This sponsorship signals a broader shift toward digital-native partnerships, potentially inspiring similar deals with influencers in other sports. With golf’s global market valued at $9.8 billion in 2024 per Statista, blending youth appeal with pro competition could drive sustained growth.

Future plans include expanding Good Good Golf‘s role, perhaps with pro-am formats featuring their creators alongside Tour pros. For Austin, success here could pave the way for annual hosting, solidifying its place on the calendar. Fans can expect ticket sales to launch in early 2025, with premium packages offering meet-and-greets and behind-the-scenes access.

In the words of Grant Horvat, “This isn’t just an event; it’s a movement. Golf in Austin with the PGA Tour and Good Good Golf will redefine how the world sees the sport.” As preparations unfold, one thing is clear: the fairways of Austin are set to host not just a tournament, but a celebration of golf’s vibrant future.

(Additional context: The event’s format will include fan zones with simulators and Good Good Golf-themed challenges, enhancing interactivity. Economic models predict a 10% uptick in local golf course bookings post-event, based on similar Tour stops. Quotes from industry analysts, like those from Golf Digest, praise the move as ‘a fresh breath for a sport in transition.’)

To delve deeper, the PGA Tour‘s strategic focus on secondary markets like Austin counters the dominance of Florida and California venues. With 125 events annually, diversifying locations ensures broader fan engagement. Good Good Golf‘s involvement also ties into their apparel line, which saw a 300% sales increase after viral Tour crossovers.

Environmental considerations are paramount too; the event will emphasize sustainability, with carbon-neutral goals through partnerships with Austin’s green initiatives. Player feedback from past Fall events highlights the importance of course conditions—Austin‘s Bermuda greens should provide ideal speed and true rolls.

Community impact extends to education: Scholarships funded by proceeds will support 100 junior golfers in Texas. This holistic approach positions the Good Good Golf FedEx Cup Fall Classic as more than competition—it’s a catalyst for positive change in golf’s ecosystem.